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About Me.
I’ve always believed that a great outfit and a well-crafted sentence have one thing in common—they tell a story. And if there’s anything I love, it’s telling a good story.
Hi, I’m Tavishi Mukherjee—fashion nerd, digital storyteller, and passionate blogger. I’ve spent my life dancing in the spotlight and acting like I own the stage (because let’s be real, I kind of do). From performing arts to fashion, I’ve always been drawn to the creative energy and the way self-expression shines through every move, outfit, and word.
By day, I’m navigating the chaotic and exhilarating world of Advertising & Marketing Communications at FIT, New York, while also mastering Fashion Communication at NIFT, Bengaluru.
By night, I’m running The Couture Crush—a blog and podcast where I geek out over industry trends, designer stories, and why fashion is way more than just pretty clothes.
I’ve worked on branding, marketing campaigns, social media strategies, and graphic design projects—essentially, I make things look good and sell better. If it needs a voice, a vibe, or a visual makeover, I’m your person.
EDUCATION
I'm currently pursuing a dual degree, working towards my B.Des in Fashion Communication at NIFT Bangalore alongside my One-Year AAS in Advertising and Marketing Communications at FIT, New York.
2024-25
AAS Advertising and Marketing Communications
Fashion Institute of Technology, New York
I'm currently pursuing the One-Year AAS in Advertising and Marketing Communications at FIT, an accelerated program designed for students who already have a degree or prior college experience. This course is perfect for me because it blends strategic marketing, branding, digital media, and public relations, all within the industries I’m most passionate about—fashion, beauty, and entertainment.
2022-2026
B.Des Fashion Communication
National Institute of Fashion Technology, Bengaluru
My Fashion Communication program at NIFT Bangalore focuses on a wide range of disciplines, including fashion photography, graphic design, branding, fashion journalism, marketing, trend forecasting, experience design, and design research. It’s a perfect blend of creativity and strategy, allowing me to explore how design and communication shape the fashion industry.